Vodafone values putting a smile on somebody’s face, making the journey from TV viewer to life-long Vodafone customer start on the right foot. Kids love to wake up to a white Christmas day.. and nothing beats the joy of experiencing their happiness. Vodafone organises the impossible, a white Christmas for the Italian bimbo (child) who goes to sleep hoping to wake up to a snowed up front garden.
The whole neighborhood puts in a helping hand. From Granny scraping ice from the freezer. To mummy busy crushing ice. And people cycling bucket-loads of ice – enough to cover the green lawn with a white Christmas for the boy. There’s even somebody dressed up as a snowman as he wakes up to a drop jaw snow-covered front-garden. Sono le piccole cose che ti fanno godere il Natale… Christmas spirit is all about enjoying little things.
Vodafone’s power to you, enjoying little things together, and bringing great smiles and expectation to TV viewers is working out well. And not just on TV, do people build enjoyment together. In Italy, ‘Bicciclettamente Smart’ invited people to the Arena di Milano to cycle 510 stationary bikes, generating enough electricity to power a large Christmas tree. I looked up news about this, but there’s yet no mention of whether Vodofone reached the objective of lighting up the world’s largest human energy powered Christmas tree.
Anybody who was there… please leave comments below, in your own language, and tell us all about it. Are you one of the fans that won one of the 100 smartphones?
Derrick Pisani 