Twitter

Madonna’s first on twitter

Madonna entered the show. She’s finally on Twitter. And what a show it has been since her live debut  on twitter  as #MadonnaMDNAday!! The account’s got over 88,000 followers and she held a live discussion with fans with over 240 tweets in the little time she spent online on 5th April. That’s to celebrate a week from her release of the new MDNA album.

Madonna "From tonight's Twitter live chat." 05 April 2012
Madonna tweeting on 05 April 2012. Source: Madonna's Facebook Page: "From tonight's Twitter live chat."

Click here to like the above image on Madonna’s Facebook Page.

I’d have said Lady Gaga followed the queen of pop in almost everything… but this time round, Madonna is the later comer to the scene. I’ve written about Gaga on YouTube and Twitter in the past, and also compared her to Obama’s performance online. Madonna’s personalised tweet to Barack Obama is “#Obama2012: Are you coming to my show in Washington, D.C.? Make a girl from Detroit happy.” Twitter dev has put together a list of her other more famous tweets. In case you almost forgot about the exchange of pleasantries during that MTV Awards night in 2003, Madonna also asked Britney to go on stage and do it again… “please come on stage and kiss me again. I miss you!!”

Madonna could probably bash every twitter record! But this may also be the end of her appearance there. After all, the tweet that announced the live session said “Madonna joins Twitter for one day only to answer fan questions and celebrate the release of her MDNA album. Got a question? #AskMadonna”. The account used for the lives session (#MadonnaMDNAday) has not sent any tweets since.

What’s next?

The two deaths that got everyone talking in 2011… and what can kill the Internet as we know it

According to Storify, their users selected two major events to build stories from tweets this year. Both are deaths – that of Osama Bin Laden and that of Steve Jobs. If one had to draw a similarity between the two persons, apart from both having worn a beard, it is surely that they have both been disruptive (challenging) of the status quo. By its very nature, disruption causes people to talk, and they did.

On 1st May 2011, somebody else was disrupted – this time, from his attempt to take a break. Sohaib Athar had left the city of Lahore to live in quieter Abottabad and had no idea he shared ground with Osama Bin Laden who lived just a few kilometres away.

The Storify team looked deep at the data of the 3 million times that Storify users searched for a tweet, found it and pulled it into a story – this year.

The 2nd ranked is the tweet of Sohaib Athar (@ReallyVirtual). His tweets of 1st May are indeed a live coverage of the event. His story is all over the internet and you can read that part of history somewhere else. So what’s the news?

@ReallyVirtual: Helicopter hovering above Abbottabad at 1AM (is a rare event).

Recently, Sohaib Athar tweeted to @Storify saying that their site had been blocked by his ISP. This apparently followed Storify’s mention of the tweet that made history. Both events happened on the 15 December 2011.

Outrageous… you’d say. These things would not happen in America!

BUT that is not necessarily going to remain true for ever. Sohaib Athar, as the copyright holder of that tweet, may soon stop anybody from reproducing it on another webpage! Legislators in America are discussing the Stop Online Piracy Act (SOPA). Reddit founder Alexis Ohanian, explained that Reddit would not exist says if SOPA was around in 2005.

If someone submits links to a piece of copyrighted material on Reddit or Facebook, our whole site could be shut down.
(Alexis Ohanian)

The Attorney General can issue restraining orders against infringing websites. If Sohaib Athar made claims against the reproduction of his tweet (above), search engines like Google would stop showing links to the whole of WordPress.com even if only one post, from the millions it hosts, allegedly breaks copyright! And Paypal would stop processing their payments!

If you’re wondering how many times WordPress.com bloggers embed tweets, YouTube videos, google maps and Flickr images, this too collectively runs into millions (official stats here). It’s interesting that each one is potentially a copyright breach. And people do it because it’s the nature of the Internet to link and embed. And because social media is all about that.

Comic on SOPA Bill

More Information

1. Petition for the President Obama administration to veto the SOPA Bill. (“This will kill the free flow of information and conversation on the internet.”)

2. Storify is blogging for everyone. Anybody with a Facebook or Twitter account can write a story and link it to all the gossip from the social sites… also YouTube, Flickr, Google+ etc.. The Storify beta website went live eight months ago in April 2011. Analysis of which tweets were used to build stories revealed that the 1st, 4th, 5th and 6th talk about the death of Steve Jobs. The 2nd, 3rd, 7th, 8th, and 9th talked about the death of Osama Bin Laden.

How to build a succesful Social Network

In my post Social Media Campaign Fundamentals I spoke about how to start the journey and how to monitor the success of that journey. Enhancing the chances of success of that journey is the purpose of this blog post. A journey in social media is as succesful as one’s “social” capabilities – the art of living together or enjoying life in communities or organized groups[1].

Let’s figure that you start a Facebook page and start posting interesting content. Naturally, you will speak about with your friends and they will come and visit. They will like your page. And they will return every now and again to monitor what you’re saying, because your activity alerts others when you post. This is presumably not the only thing you want because as we go along in time only the friends who are really interested in your area of activity will come and visit.

What you want is social networking and thus, to put together the largest possible following from the extended community around you. This is where your friends, and then their friends, bring others and your online community extends beyond those people that know you directly. Use your activity in the community to indirectly bring in members of that community to you by linking to your page and building your own succesful social network:

  1. Do not spam or harass people as this is counterproductive.
  2. If you are active in the online community already, it’s easier. But if you aren’t, you will easily integrate especially if you are already known offline. Join the online communities that matter – ask yourself and your friends which are the relevant existing pages or groups on Facebook; people you should link with on LinkedIn and Twitter; blogs that already discuss the subject.
  3. Become active by commenting positively on other people’s activity, contributing useful content you find on the web, and posting links to your blog (if you set one up). You may be recognised as an expert in your physical community and this gives you an edge on a newcomer to the area because you will know how to tackle an argument and building a followup. It will be a challenge to extend or replicate this on the Internet, just like building a community of followers on any open broadcast medium like TV. Be selective and sensitive to the nature of a blog when deciding what to say in your contribution to it because you are doing this to attract (not push away) people to your own page or blog.

Good luck building your social network!


[1] Definition thanks to Princeton WorldNet – a lexical database for English

googlegoesgaga… Lady Gaga does it again!

In my post of Feb 9th, I compared Obama to Lady Gaga. She had 8 million followers then, a number which increased at the rate of over 20,000 every day to count 8,831,651 as I write. Lady Gaga hasn’t been sleeping on her online success and followed on the steps of Obama / Biden’s “Transition Project” (December 2008) which allowed any registered user to make or vote on questions that the Whitehouse then answered.

Since then YouTube put together the Worldview Channel and Barack Obama was back to answer questions in January 2011, followed by UK Prime Minister David Cameron, US Parliament Speaker Joe Boehner and now… Israel’s Prime Minister Benjamin Netanyahu.

Lady Gaga’s official YouTube channel now allows people to ask questions and vote for the most popular ones which she will answer. This Gaga project is open till the 18th March and, with this degree of openness, the star has joined a league of world leaders conquering web 2.0 tools to engage with her fans! The woman does not stop there with social media! She accepts questions also over Twitter with any tweet tagged #GoogleGoesGaga being syndicated directly to the channel and qualifying for voting. And in her own words…

Millions must be searching for “Lady Gaga” on Google as that term scores 69/100 in Query Popularity on Alexa. This especially when compared to “Barack Obama” (52/100); “Obama” (57/100); and “Whitehouse” (40/100).

The question submission and voting uses Google Moderator. It was launched in September 2008 and first used with a bang the following December in the Obama / Biden Transition Project – “Open for Questions”. Since then Change.gov, the project’s website, has now closed. Google Moderator continues to make crowd-sourcing a reality and is now a freely available API.

Twitter puffs as Barack Obama quits!

Barack has put up the barricade and quit smoking! Back in June 2009, Obama had admitted to the occasional puff. But now, according to wife Michelle, he’s been clean for about year. Congratulations Mr. President! But what does this have to do with a blog that talks about what’s happening in the digital world?

Michelle Obama broke the news of the anniversary of the last puff to reporters at the Whitehouse yesterday. The BBC and the Guardian reported it in the UK along with many other papers. Google grabbed it and put it on Google News. But I got to know through Twitter… as literally thousands of people found this event to be of great value to their own cause of quitting smoking. I just searched ‘Obama smoking’ in Twitter and a few minutes ago somebody said “Yayyy Obama quit smoking. If the president can do it, anyone can. :)” And I guess that Melissa’s 860+ followers  will be pleased to share that point of view. So, thank you Michelle for bringing such good example from your household to the world at large. Twitter did the job of bringing it to the masses – even those who don’t care about this type of news. Power of the internet.

Twitter now has over 190 million users (source: Quantcast as quoted in Wikipedia). It’s users are said to generate about 65 million tweets – short, 140 character messages which can be broadcast or directed specifically to other users. I looked up the more successful tweeters of all times and Lady Gaga has over 8 million followers with just over 600 tweets in the last three years. Lady Gaga’s followers increased by over 10 thousand a day ever since the 21st January! So how does this compare to Barack Obama? He follows less people (145,000 when compared to Gaga’s 700,000) and gets less followers (6.6 million). He also tweets more. Yet that’s comparing an American President to one of the top performing pop performers who has sold over 55 million records!