I thought that “I like” was a facebook fans thing. But it, along with the FB thumbs-up icon, are now being used by Kia in a global marketing campaign to attract more followers.
At no point does the ad ask you to go and “like” Kia’s facebook page. I found the ad on YouTube in Italian and German after having seen it on TV. The respective facebook pages each have about 35,000 likes.
The real success is in the global page with 1.1 million + followers. The “I like Kia” section is consistent on country pages. And this resonates well with what Doug Schumacher from Zuum, reveals about Kia’s extraordinary 17% increase in facebook fans in 2 weeks (Full report here).
Kia comes with a 7 year warranty. Reliable.
Kia adopts the term closest to facebook, “Like” as part of its brand. Social.
A reliable car manufacturer that is fast becoming part of the social fabric. The next thing we know, it will be tethering an internet connection with your iPhone, taking commands on Siri and giving you personalised updates as you drive. I like it.
Derrick Pisani 