In my post of Feb 9th, I compared Obama to Lady Gaga. She had 8 million followers then, a number which increased at the rate of over 20,000 every day to count 8,831,651 as I write. Lady Gaga hasn’t been sleeping on her online success and followed on the steps of Obama / Biden’s “Transition Project” (December 2008) which allowed any registered user to make or vote on questions that the Whitehouse then answered.
Since then YouTube put together the Worldview Channel and Barack Obama was back to answer questions in January 2011, followed by UK Prime Minister David Cameron, US Parliament Speaker Joe Boehner and now… Israel’s Prime Minister Benjamin Netanyahu.
Lady Gaga’s official YouTube channel now allows people to ask questions and vote for the most popular ones which she will answer. This Gaga project is open till the 18th March and, with this degree of openness, the star has joined a league of world leaders conquering web 2.0 tools to engage with her fans! The woman does not stop there with social media! She accepts questions also over Twitter with any tweet tagged #GoogleGoesGaga being syndicated directly to the channel and qualifying for voting. And in her own words…
Millions must be searching for “Lady Gaga” on Google as that term scores 69/100 in Query Popularity on Alexa. This especially when compared to “Barack Obama” (52/100); “Obama” (57/100); and “Whitehouse” (40/100).
The question submission and voting uses Google Moderator. It was launched in September 2008 and first used with a bang the following December in the Obama / Biden Transition Project – “Open for Questions”. Since then Change.gov, the project’s website, has now closed. Google Moderator continues to make crowd-sourcing a reality and is now a freely available API.